Case Study

Milwaukee Asia

How DTN Delivered a Scalable, Multi-Market Solution to Boost Sales and Expand Reach Across Asia

Websites

Milwaukee Tool, renowned as the “Ferrari in the Power Tools world,” is a global leader in manufacturing. While its innovative products dominate the industrial landscape, its online presence in Asia lagged, restricted to a basic WooCommerce catalogue. Recognising the need for a robust e-commerce platform to match its market dominance, Milwaukee Tool Asia partnered with DTN E-commerce Solutions for a comprehensive Magento 2 migration.

The result? A cutting-edge e-commerce solution tailored to multiple Asian markets, driving sales growth, customer loyalty, and operational efficiency.

  • Milwaukee Asia experienced enhanced sales conversion rates across its localized websites, thanks to the Magento 2 migration

  • Personalized recommendations on each market-specific site deepened customer engagement and loyalty.

  • With localized websites supporting multiple languages and currencies, Milwaukee Tool Asia extended its digital presence to new markets.

  • Optimized inventory management and operational efficiencies significantly reduced costs across their e-commerce platforms.

Sales Conversion Boost
Increased Customer Loyalty
Expanded Market Reach

Challenges and Goals

Milwaukee Tool Asia required an e-commerce platform that could:

  1. Scale effortlessly across multiple countries.
  2. Support localisation, including languages, currencies, and region-specific needs.
  3. Deliver seamless customer experiences through personalised recommendations and streamlined navigation.
  4. Optimise backend operations with inventory and order management tools to reduce costs.

DTN’s Magento 2 Solution

Custom Magento 2 Theme

DTN developed a bespoke Magento 2 theme aligned with Milwaukee Tool’s branding. The design focused on user experience, ensuring easy navigation, mobile responsiveness, and fast loading speeds.

Data Migration and Multi-Store Configuration

  • Seamless migration from WooCommerce to Magento 2, including thousands of SKUs and historical data.
  • Multi-store architecture to manage unique regional websites with individual settings for language, currency, and market-specific promotions.

Enhanced Catalogue and CMS

  • Revitalised product catalogue with improved visibility, intuitive search features, and detailed product descriptions.
  • Empowered administrators with a robust CMS for quick updates and easy content management.

Checkout Optimisation and Payment Integration

  • A streamlined checkout process to minimise cart abandonment rates.
  • Diverse payment methods tailored to regional preferences, improving conversion rates.

Advanced mPOS Integration

Integrated Magento 2 with Milwaukee’s mobile Point of Sale (mPOS) application, enabling a seamless bridge between online and physical store operations.

The current Homepage of Milwaukee Tool Hong Kong (English language)

Results

Enhanced Sales Conversion Rates

The improved design, checkout flow, and regional customisations drove higher sales conversions across all markets.

Deeper Customer Engagement

Personalised product recommendations tailored to regional preferences increased customer loyalty and repeat purchases.

Expanded Market Reach

Localised websites with multi-language and currency support allowed Milwaukee Tool Asia to tap into new Asian markets.

Optimised Operational Efficiency

Integration with inventory management systems reduced costs and improved order fulfilment speed, enhancing overall efficiency.

Milestone: Transition to Hyvä Theme

In September 2023, Milwaukee Japan transitioned to the Hyvä Theme, further enhancing site speed and performance. This upgrade boosted the platform’s user experience and achieved top-tier scores on Google Lighthouse reports.

The Homepage of Milwaukee Japan before and after the Hyva go-live, scored by Google Lighthouse Report

A Long-Term Partnership

Milwaukee Tool Asia’s partnership with DTN has spanned multiple successful projects. From the initial Magento 2 migration to ongoing optimisation efforts, DTN’s ability to deliver results has strengthened this collaboration.

Client Testimonial:

“We have a very awesome PM, Suri. She’s invaluable. She takes care of things for us. She communicates clearly with our team and developers, ensuring our projects run efficiently.”

Kevin Wu – Web Team Lead

“The ability of the team to take on tasks has exceeded our expectations.”

– Terrance Lam Hok Wing, Mobile Developer Lead

Conclusion

Milwaukee Tool Asia’s Magento 2 journey showcases how innovation and expertise can transform an e-commerce presence. From enhanced sales and customer loyalty to expanded market reach, this collaboration with DTN demonstrates the power of Magento 2 in driving success across diverse markets.

Are you ready to transform your e-commerce platform? Contact DTN today to unlock Magento 2’s full potential for your business.

Passionate – Dedicated – Professional

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