Case Study

Friends and Family – TTI

How DTN Empowered TTI Employees Across Europe with a Seamless Private Sales Solution

https://www.tti-friends-family.eu/

TTI Group, the global leader behind brands like Milwaukee, Ryobi, and AEG, transformed employee engagement with an exclusive private sales platform. Designed to offer its European workforce exclusive access to premium products, this innovative initiative redefined employee benefits while streamlining operational efficiency.

  • Implemented category-based spending limits for employees, reducing misuse and maintaining purchase fairness.

  • Integrated 18 websites with SAP for real-time product, stock, and order synchronization, ensuring smooth operations.

  • Integrated PIM to streamline the management of over 10,000 products from brands like Milwaukee, Ryobi, and AEG, ensuring up-to-date listings.

  • Implemented a custom warehouse selection mechanism, optimizing costs and reducing delivery time for employees across Europe.

Custom Spending Controls
Seamless SAP Integration
Efficient PIM Integration

Challenges and DTN’s Solutions

1. Spending Controls for Fairness

To prevent misuse and ensure fair access, DTN implemented a dynamic spending limit system:

  • Employees are restricted by annual spending and product purchase caps, recalculated after returns.
  • Limits are categorised by brand, product type, and employee group, ensuring fair allocation.
  • Real-time notifications keep employees informed of their limits during the shopping experience.

2. Real-Time SAP Integration

TTI’s private sales platform integrates seamlessly with SAP, offering:

  • Live data synchronisation across 18 regional websites for inventory, pricing, and order updates.
  • A custom warehouse selection mechanism to optimise delivery times and logistics costs.
  • End-to-end order tracking, from placement to delivery, ensuring a smooth customer experience.

3. PIM for Product Accuracy

Managing over 10,000 products from brands like Milwaukee and Ryobi required a robust system. DTN integrated a Product Information Management (PIM) solution, enabling:

  • Weekly updates for product details, ensuring accurate and current listings.
  • Automated syncing of attributes, images, and pricing, reducing manual work.

Results

TTI’s private sales platform has delivered:

  1. Increased Engagement: Employees benefit from exclusive access to premium products, boosting satisfaction and loyalty.
  2. Streamlined Operations: Seamless integration of SAP and PIM reduced errors and manual processes.
  3. Scalable Success: The platform supports thousands of European employees, ensuring a consistent and reliable experience.
  4. Enhanced Fairness: Spending controls maintain purchase equity across all user groups.

Conclusion

TTI Group’s private sales platform is a prime example of how innovative technology can transform employee engagement while improving operational efficiency. With tailored features like dynamic spending controls, real-time SAP integration, and PIM optimisation, DTN delivered a robust solution that meets TTI’s unique needs.

Ready to revolutionise your private sales approach? Contact DTN today to explore a custom-built solution that drives satisfaction and success.

Passionate – Dedicated – Professional

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