Twenty years of building e-commerce that earns its keep.
DTN is an independent e-commerce partner based in Hanoi, serving ambitious brands across the Americas, Europe, Australia and Asia. We build on Magento, Shopify & Shopify Plus, Medusa and AI — and we have been doing it, deliberately, since 2005.
We started as a Magento shop. Today we're a senior e-commerce partner — with a roadmap, not a menu.
DTN ECOM was founded in Hanoi in 2005 to serve a then-new category: real e-commerce, engineered to the standards of regular software. We stayed small, hired senior, and said no to the wrong work. Twenty-one years later, that's still the shape of the business.
We've shipped more than 200 stores for brands across four continents. We've watched platforms come and go, watched the industry chase every trend — and kept our focus on one thing: building stores that actually grow revenue for the people who own them.
Four principles, written down and actually followed.
Senior team only
No juniors running solo. Every engagement has experienced engineers, designers and strategists. Quality is not a late-stage concern — it starts at hire.
Opinions, not hedges
We will tell you which platform to pick, which features to skip, which vendor to switch. An honest opinion is worth more than a comfortable one.
Shipping, not slide decks
We write less and ship more. If we're producing a 40-slide recommendation deck, we're probably doing the wrong work.
Long-term relationships
Our shortest retainer is three years. Our longest is eighteen. We treat clients like partners because that's what they are.
Twenty-one years, measured.
Small teams. Clear ownership. Weekly demos. No black boxes.
Senior pairs
Every project is staffed with a senior engineer and a project lead. You talk to the people doing the work, not account managers.
Two-week sprints
We plan, build, demo and retro in two-week cycles. You see working software every fortnight — not a big-bang reveal at the end.
Open backlog
Your roadmap lives in your tools (Linear, Jira, GitHub). We don't keep a shadow plan. What you see is what we ship.
Quarterly business reviews
Every quarter we step back, look at outcomes against strategy, and recommend what to stop, start and continue. Outcomes, not activity.
Vetted where it matters.
Let's build something worth scaling.
Book a 30-minute call. We'll listen first, propose second — and tell you if we're not the right fit.