AI & Automation
Practical AI for commerce — shipped to production with evals, guardrails, and an ROI model you can defend. Plus the unglamorous operations automation that actually moves the P&L.
Where AI earns its keep.
Conversational shopping
On-site assistants that find products, answer questions and hand off to humans when needed — fully evaluated.
Semantic & generative search
Better than keyword on day one. Vector + lexical hybrid, tuned to your taxonomy.
Personalization
Recommendations and content that work without a data lake. First-party signals, on-page.
Content operations
Product descriptions, alt text, translations, metadata at catalogue scale — with editorial review.
Customer-service AI
Tier-1 deflection with safe fallback to humans. Trained on your knowledge base, evaluated weekly.
Ops automation
Returns triage, fraud screening, demand forecasts, supplier reconciliations. Boring, valuable, shipped.
From idea to production in weeks.
Use-case selection
We rank candidate use-cases by ROI, technical feasibility and risk. Output: a one-page business case per use-case.
Prototype
A working prototype on your data within two weeks. Stakeholders touch it before we commit to scope.
Production
Evals, guardrails, observability, cost controls. Shipped behind feature flags with rollback.
Operate
Weekly evals, drift monitoring, prompt + model updates. AI that stays good, not just gets shipped.
The stack.
Numbers, not promises.
Recent engagements.
The ones clients ask us first.
How do you stop AI hallucinating about products?
Retrieval-augmented generation, hard constraints in the prompt, and an eval harness that catches regressions before they ship. We treat hallucinations as bugs, not features.
What about cost?
Every use-case has a cost-per-interaction budget. We instrument it on day one and report it weekly. No surprises.
Often paired.
Let's build something worth scaling.
Book a 30-minute call. We'll listen first, propose second — and tell you if we're not the right fit.