Optimize
More revenue from traffic you already have. Conversion-rate optimization, performance, retention — engineered with the same rigour as a build, measured in real money and run quarter after quarter.
Six levers we pull.
CRO program
Hypothesis-driven experimentation, statistically rigorous, monthly reviews. Win-rate above industry average.
Performance
LCP, INP, CLS, TTFB. Web Vitals as a CRO lever, not a vanity metric.
Search & merchandising
Faceted search, on-site search relevance, category pages built for conversion.
Lifecycle & retention
Klaviyo / Bloomreach flows, segmentation, win-backs. CRM working with the storefront, not against it.
Personalization
Segment-of-one experiences using first-party data and on-page signals — without a data lake.
Analytics that matter
GA4, Mixpanel, Amplitude — instrumented for decisions, not dashboards.
Hypothesis, ship, measure, repeat.
Audit
Funnel analysis, heatmaps, session replay, technical performance baseline.
Hypothesize
Ranked test backlog with predicted impact and required sample size.
Ship & measure
Two-week test cycles. Wins go to production, losses become learning.
Compound
Quarterly review — what worked, what didn’t, what to bet on next.
The stack.
Numbers, not promises.
Recent engagements.
The ones clients ask us first.
What’s a realistic outcome?
On a healthy store, a +15–25% lift in conversion rate over the first 12 months is typical. We’ll model it for your traffic before we start.
Often paired.
Let's build something worth scaling.
Book a 30-minute call. We'll listen first, propose second — and tell you if we're not the right fit.