The Body Shop
Re-platforming a global cosmetics icon onto Magento — 60 markets, 14 languages, one coherent storefront.
The short story, before the long one.
In September 2021, The Body Shop Asia partnered with DTN on a comprehensive optimisation effort across Malaysia, Vietnam and Cambodia.
- Magento 2 platform migration with hardened security and performance
- Progressive Web App (PWA) frontend with offline access
- Real-time ERP integration for inventory, pricing and order status
What they needed.
In September 2021, The Body Shop Asia partnered with DTN on a comprehensive optimisation effort across Malaysia, Vietnam and Cambodia. The brand's existing Magento 1 platform suffered from limited scalability, manual operational processes, no loyalty mechanics and a tired UX. The brief was to modernise infrastructure while preserving The Body Shop's ethical and sustainable identity — and keep eight years of partnership rolling.
The work, in detail.
Platform foundation
Magento 2 replaced an aging Magento 1 stack — chosen for its robust, secure, feature-rich core and a clear scalability runway. The new platform now anchors three localised Asian markets.
ERP integration
Two-way ERP integration delivers real-time updates on inventory, pricing and order status. Manual interventions dropped sharply, and the operational accuracy / efficiency baseline lifted across the three markets.
Loyalty
A loyalty platform with personalised rewards and tailored offers replaced the manual programmes the team was running before. Redemption is built into the storefront flow so members earn and spend without leaving the site.
Progressive Web App
The PWA frontend gives mobile shoppers app-like behaviour from the browser: faster loading, offline access for previously visited pages, smoother transitions. Lighthouse scores for the Malaysia site validated the new performance baseline.
What this means for the brand
Eight years of partnership; one platform, three markets, one coherent brand experience. The Body Shop now ships seasonal campaigns, loyalty mechanics and merchandising changes without rebuilding the rails each time.
What we shipped.
A closer look.
Results.
Let's build something worth scaling.
Book a 30-minute call. We'll listen first, propose second — and tell you if we're not the right fit.