Goodiebox
A subscription-first commerce platform for one of Europe’s leading beauty subscription brands — built on Magento.
The short story, before the long one.
Goodiebox is a fast-growing Danish beauty subscription brand serving 200,000+ members across 13 countries.
- Revamped platform architecture for subscription-based e-commerce
- Recurring billing engine with monthly and quarterly cadences
- Cross-market data sync with real-time updates across country sites
What they needed.
Goodiebox is a fast-growing Danish beauty subscription brand serving 200,000+ members across 13 countries. With 80% of users on mobile, a decade of revenue compounding and continuous market expansion, four pressures converged: subscription complexity, cross-market data sync, mobile UX, and payment processing at scale.
The work, in detail.
Subscription mechanics
Subscriptions are the product, so the engine handles cadence (monthly, quarterly), pause/resume, payment retries, dunning, and churn-recovery flows out of the box. Box composition rules and cohort assignment plug into the same backend.
Cross-market sync
Real-time syncing keeps member profiles, order history, addresses and box-status accurate across every country site. A member can move between markets and see consistent state.
Mobile-first by necessity
Eight in ten users browse, buy and manage subscriptions from a phone. We rebuilt the mobile experience around speed: smaller payloads, fewer redirects, faster checkout, image and asset optimisation across the catalogue.
Payments at scale
Multi-currency processing with AltaPay and Adyen, with strict reliability testing. Failed payments cascade through retry logic before they hit a member as a missed box.
What we shipped.
A closer look.
Results.
Let's build something worth scaling.
Book a 30-minute call. We'll listen first, propose second — and tell you if we're not the right fit.