Launch
Greenfield e-commerce, end-to-end. New brand, new market, new entity — no legacy data to bring with you. A single senior team covering strategy, design, engineering and cutover. Most launches ship in 10–16 weeks, fixed scope and fixed price.
Already have a store? You probably want Replatform & Upgrade — every Launch package assumes a clean slate.
Three ways to engage.
Shopify Plus launch for single-brand DTC with under 2,000 SKUs and standard integrations.
Custom storefront on Magento or Medusa with up to 10k SKUs, PIM and 3 integrations.
Multi-region, multi-brand, B2B + B2C, complex IT landscape. Statement-of-work scoped per engagement.
Six capabilities under this service.
Platform selection
We help you choose Magento, Shopify Plus or Medusa based on your catalog, team and trajectory — not vendor politics.
Discovery & roadmap
Two-week discovery: workshops, architecture, integration plan, backlog. You get a shippable plan, not a deck.
Design system
A brand-aligned storefront system in Figma and code — components, tokens, guidelines your team can extend.
Build & integrate
Full-stack implementation: catalog, checkout, payments, tax, fulfillment, CRM/ERP/PIM integration.
Catalogue & content seeding
Initial product loads, attribute schemas, copywriting templates, image standards. Ready to merchandise from day one.
Cutover & launch
Domain go-live, monitoring, hypercare. Launch day is uneventful by design.
Four phases, 2 weeks per sprint.
Discover
Business goals, technical constraints, integrations inventory, competitive audit. Output: platform recommendation + roadmap.
Design
Information architecture, design system, key templates. Prototyped in code, not just Figma.
Build
Two-week sprints with weekly demos. Open backlog. You see working software from week 3.
Launch
Staged rollout, load testing, DNS cutover, two weeks of hypercare.
The stack.
Numbers, not promises.
Recent engagements.
The ones clients ask us first.
How do I know which platform to pick?
We run a two-week platform-fit discovery that evaluates your catalog, team, budget and trajectory against Magento, Shopify Plus and Medusa. You get a written recommendation you can take to your board — even if we are not the build partner.
I have an existing store. Is this still the right service?
Probably not. Launch assumes a greenfield build with no legacy data, customers or SEO equity to preserve. If you have an existing store you want to move or upgrade, see Replatform & Upgrade — that engagement adds data migration, URL preservation and parallel-running cutover.
What about post-launch?
Two weeks of included hypercare, then an optional Managed Commerce retainer. Most clients roll into retainer on day 15.
Often paired.
Let's build something worth scaling.
Book a 30-minute call. We'll listen first, propose second — and tell you if we're not the right fit.