VAX UK
A Hyvä-based Magento 2 platform for the UK's leading home-cleaning appliance brand, modernised over a 9-year partnership.
The short story, before the long one.
VAX UK — a 45-year-old home appliances and floor-care brand — had spent serious effort modernising their Magento storefront with plug-ins and code adjustments, and the performance ceiling was still firmly in sight.
- Hyvä Theme on Magento 2 (Tailwind CSS + Alpine.js)
- Rebuilt responsive front-end architecture
- Brand-aligned theme work — type, colour, components
What they needed.
VAX UK — a 45-year-old home appliances and floor-care brand — had spent serious effort modernising their Magento storefront with plug-ins and code adjustments, and the performance ceiling was still firmly in sight. Slow load times were costing rankings and conversions; the UI was making purchase decisions harder; SEO was bleeding to faster competitors. We swapped the frontend for Hyvä.
The work, in detail.
Why Hyvä
Plug-ins and code tweaks had hit the limit of what a Luma stack can do for performance. Hyvä rebuilds the frontend on Tailwind CSS + Alpine.js with a tiny JavaScript footprint, so the gains aren't incremental — they're multiplicative.
Compatibility
VAX runs 250+ Magento extensions. Every one had to be revalidated against the Hyvä frontend during the migration. We staged the rollout, ran compatibility and speed tests, and only flipped DNS when the storefront passed Lighthouse and the smoke-test suite.
What Jonathan said
"Early indicators are showing massive leaps in our online performance statistics." — Jonathan Saxelby, Head of Development, Vax Ltd.
Outcomes
Reduced load times, higher Lighthouse scores, increased conversion, decreased bounce, better organic visibility, lower cart abandonment. Performance work pays back across every layer of the funnel.
What we shipped.
A closer look.
Results.
Let's build something worth scaling.
Book a 30-minute call. We'll listen first, propose second — and tell you if we're not the right fit.